Curry & Hodgson's Three Horizons is a really useful tool to use after you have done a SWOT Analysis.
The degree to which Locke & Latham's five principles are present in a goal is directly linked to the achievement of that goal.
Whichever TMQ model you adopt or adapt, it is important that small businesses establish a culture that embraces curiosity, continuous learning and change. Responsible growth results from listening to both your client and your staff.
Assess the resources you will need for your growth plans and how much it will cost in your Five Phase Business Plan
Create a development programme to support your business in becoming a learning organisation ... Please note ... a culture change won't happen overnight!
Business ethics is the responsibility of everyone in the business, but it starts at the top. Leaders need to model, communicate, and enforce its expectations and commitment to ethical decision-making […]
There is a lot of buzz around the processes behind Inbound Marketing. This is where you focus your marketing messages continuously, through integrated channels and through the entire buying process. […]
Data Mining is the gathering of information – the term data science means looking for actionable insights from gathered data. Anything that helps to make the decision making process easier […]
Not all problems have a clear solution. Some decisions you will need to make about your business are likely to have uncertain outcomes or may be risky. A decision tree […]
Marketing over the last decade has changed dramatically. Previously the mission of marketing was to represent the company and find customers through mass advertising to a specific demographic. Advertising would […]
With the growth of the internet, the world has changed from one of information scarcity to one of information abundance. The problem is that information abundance equals attention scarcity. This is known as attention economics. Buyers are now overwhelmed with all the noise. They are getting better and better at ignoring the messages they don’t want to hear. Then they research what they do want to learn about for themselves.
Whilst successful negotiation relies heavily on you being prepared, there are skills you can adopt to help facilitate the discussion, proposal and bargaining processes. I love Edward de Bono’s Six […]
There is no single formula for successful negotiation. In one situation, you may need to tread carefully and make concessions. In another, you can be fast and aggressive. In particular, […]
In this video we look at Carroll’s Corporate Social Responsibility Pyramid, consider our business behaviours towards ethics and CRS. Then we’ll review Porter and Kramer’s extension of the model into […]
Thaler and Sunstein’s Nudge Theory is about influencing behaviour without sales coercion. To count as a nudge, the intervention must be easy to apply and/or cheap to avoid.It should also […]
This video explores Burke & Litwin’s Drivers for Change model as a framework for conducing your annual business appraisal. Reviewing your business strategy and model on a regular basis ensures […]
The Urbany & Davis approach provides a visual tool to help you think about what you offer, what you customers want and what your competitors offer. It’s a brilliantly simple […]
There are three aspects to the business process of benchmarking. It is a tool that you can use to measure internal performances against best practice. You can use it to […]
When Kim and Mauborgne unleashed the Blue Ocean Strategy model, it quickly became part of the business lexicon. The premise that finding your uncontested blue ocean market was the ultimate […]
The General Data Protection Regulation (GDPR) will give people more control over their personal information when it is passed into law in May 2018. Among other things, it aims to […]
There are many incremental changes that occur in your business, most of which will be accepted by your stakeholders without too much drama. However, from time to time there will […]
As a company, you need to persuade your audience that you’re delivering a brilliant solution to a problem they want to solve. Brilliant brands give their audience the attention that […]
Your brand identity is important. It affects how your target clients think and feel about your business offer. How you, your staff and your suppliers present your business is important to […]
It is said that quality is remembered long after the price is forgotten. But what is quality to you and does it mean the same to me? In this video we […]
An exit strategy transitions the ownership of a company through sale to another investor. That might be through an acquisition or a merger, a management buyout or a buy in […]
A Gantt Chart is one where a series of horizontal lines represents the amount of work to be completed in a certain period of time. It is most commonly […]
Direct mail has had a lot of bad press over the years. But a carefully crafted direct mail letter as part of a marketing campaign could have better results than […]
Gone are the days when you could send a press release to the editor of your local paper in the post and bingo a relevant story of your business success […]
There must be at least a billion posts about how to maximise Online Social Media marketing. I am no expert in this subject matter, although I have been posting content […]
The primary purpose of any evaluation activity is not to apportion blame but to provide information for future decision-making based on learning from evidence of achievements. In this video we […]
Data are raw facts and figures that in themselves may not be very useful. Choosing the right systems and processes that give you valuable data will depend on how you […]