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O’Brien’s Information Systems

Data are raw facts and figures that in themselves may not be very useful. Choosing the right systems and processes that give you valuable data will depend on how you intend to use the information it generates.  Data will need to be converted into meaningful contexts for specific audiences. As the business grows you may require more sophisticated information. Regardless any system requires the triage that we are exploring in this video.

Feel free to request the templates I am happy to share.

1. Consider the information systems in your business and measure them against the triage; time, content and form


2. Gather all relevant physical material that has an impact on the project or activity that you are monitoring or evaluating


3. Make sure you gather primary research: that includes interviews, surveys, focus groups, online communities or the outcomes of simple observations.


4. Use the checklist to determine the quality of the data that you are using.

Please do share your experiences with these models in the comments below.  I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.

PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.

PPS – This exercise forms part of a series of workshops on Coping with Competition

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