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Urbany & Davis Strategic Circles

The Urbany & Davis approach provides a visual tool to help you think about what you offer, what you customers want and what your competitors offer. It’s a brilliantly simple tool that helps you test your assumptions about whether your offer and those of your competitors meet customer needs or wants.  It helps you identify where there are areas of duplication where you might consider collaboration and of course where is untapped potential to meet customer needs and wants.

Feel free to request the templates I am happy to share.

1. Understand the aspects of the Urbany & Davis strategic circles model


2. Use the insights to consider your each of the three competitive strategies

3. Consider who the players are, what their profiles are and how they compare to your business values


4. Consider an appropriate strategy for working or dealing with the competition

Please do share your experiences with these models in the comments below.  I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.

PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.

PPS – This exercise forms part of a series of workshops on Coping with Competition

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