Powerful Press Releases
Gone are the days when you could send a press release to the editor of your local paper in the post and bingo a relevant story of your business success becomes headline news! Therefore in these videos we explore what makes a great media story and what you can do to bring it to their attention …
Feel free to request the templates firstname.lastname@example.org. I am happy to share.
1. Consider the content hierarchy in your business strategy for messaging
2. Consider the story you should be | could be | would be telling about your business
3. Decide how you can engage through a third party platform and how you might interact. Revisit RT’s humorous yet relevant video (that they did in one take … NOT!)
4. Use the Press Release Path checklist to help you create a story that has media attraction and how to follow it up
Please do share your experiences with these models in the comments below. I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.
PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.
PPS – This exercise forms part of a series of workshops on Brand Building