Garvin’s Quality Dimensions
It is said that quality is remembered long after the price is forgotten. But what is quality to you and does it mean the same to me? In this video we are looking at Garvin’s 8 Dimensions of Quality and a Price Positioning exercise – really useful for illustrating your position in the market place and where (if any) gaps are.
Watch the video for background information about The Five Mindsets of a Manager, feel free to request the templates firstname.lastname@example.org. I am happy to share.
1. Consider the Garvin’s 8 dimensions of quality
2. Decide the most appropriate quality dimension for each in your product or service portfolio
3. Determine the market position of your competitors based on the specific quality dimensions against price
Please do share your experiences with this model in the comments below. I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.
PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.
PPS – This exercise forms part of a series of workshops on Profitable Pricing