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Cialdini’s 6 Principles of Influence

As a company, you need to persuade your audience that you’re delivering a brilliant solution to a problem they want to solve. Brilliant brands give their audience the attention that they need to understand what their company has to offer. In this video we explore Cialdini’s 6 principles of influence and the psychology of persuasion, really useful to frame your brand communication strategy.

Watch the video for background information about Cialdini’s 6 Principles of Influence, feel free to request the templates I am happy to share.

1. Recognise Cialdini’s six principles of influence


2. Use the template to create a spidergram identifying the persuasive tactics you might use to communicate your brand message to your audience.


3. Use the Persuasion Tactics to narrow down the options into a strong brand communication strategy


Please do share your experiences with these models in the comments below.  I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.

PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.

PPS – This exercise forms part of a series of workshops on Brand Building 

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