This post explores Lasswell’s model of communication and overlays some research commissioned by Barclays which gives some context to consider when analysing your communication strategies. Harold Lasswell’s communication model has 5 […]
Word of Mouth marketing and referrals are considered to be the most cost effective approach to building a business and therefore networking is a must for building your business. Having […]
Sadly networking is never free, there is always the opportunity cost of being elsewhere or even getting some ‘real’ work done. A bit of planning doesn’t go a miss. In this […]
This Business Environment Analysis comes from a book called Business Model Canvas by Osterwalder & Pigneur, which we have looked at in its entirety in another video. It is a […]
Most businesses quite rightly develop incrementally based on historical success. It makes no sense to dramatically change your business model if you are in line with environmental changes that are […]
David Kolb’s theory is typically represented by a four-stage learning cycle in which the learner ‘touches all the bases’. Learning is more effective when we progresses through a cycle of […]
The five managerial mindsets that Gosling & Mintzberg have identified do not stand alone. Juggling all the elements in running a successful business is a never-ending decision-making exercise. Think global and […]
Bowman’s Strategy Clock is a powerful way of looking at how you might establish and sustain a competitive position in a market driven economy. There are eight basic strategic positions […]
Pricing is one of the most difficult things to get right, there are so many considerations around your own business environment including those of your competitors. In this video we […]
Tannenbaum and Schmidt Continuum model shows the relationship between the levels of freedom that a manager chooses to give to a team, and the level of authority used by the […]
Continued inattention to process may lead to weakened or strained relationships between group members and decline in group effectiveness. It decreases buy-in and ongoing support of decisions made by the […]
Having previously posted a video about Schein’s 3 Levels of Culture, in this video I am focusing on recognising the underlying culture in your business. This is important especially if […]
Edgar Schein’s model of organisational culture originated in the 1980s. Schein identified three distinct levels: artifacts and behaviours, espoused values and deep underlying assumptions. In this video we look at […]
As Stephen Covey simply puts it, synergy means “two heads are better than one.” When people begin to interact together genuinely, and they’re open to each other’s influence, they begin […]
According to Rogers, Early Adopters are visionaries, turned on by scarcity, and the Early Majority are pragmatists and require social proof. So in this video we are looking at Rogers Innovation Adoption Curve and Moore’s models to help 'cross the chasm'. Both really useful to consider when you are positioning yourself in the market.
Disruptive Innovation is a term that was coined by Clayton Christensen. It describes a process by which a product or service takes root initially in simple applications at the bottom […]
When you know what you need to achieve your profit/sales growth you can work the way up the funnel to identify the leads that need to be generated to achieve the results.
From time to time as a business you will need to lose some of your employees. There are five absolutely justifiable reasons for doing this. If your employee has less […]
The Equality Act 2010 has identified nine protected characteristics that you need to bear in mind to ensure you protect everyone from discrimination. As an employer not only do you have the […]
To keep on top of changes to employment law you might wish to subscribe to a website like XpertHR
Curry & Hodgson's Three Horizons is a really useful tool to use after you have done a SWOT Analysis.
The degree to which Locke & Latham's five principles are present in a goal is directly linked to the achievement of that goal.
Whichever TMQ model you adopt or adapt, it is important that small businesses establish a culture that embraces curiosity, continuous learning and change. Responsible growth results from listening to both your client and your staff.
Assess the resources you will need for your growth plans and how much it will cost in your Five Phase Business Plan
Create a development programme to support your business in becoming a learning organisation ... Please note ... a culture change won't happen overnight!
Business ethics is the responsibility of everyone in the business, but it starts at the top. Leaders need to model, communicate, and enforce its expectations and commitment to ethical decision-making […]
There is a lot of buzz around the processes behind Inbound Marketing. This is where you focus your marketing messages continuously, through integrated channels and through the entire buying process. […]
Data Mining is the gathering of information – the term data science means looking for actionable insights from gathered data. Anything that helps to make the decision making process easier […]
Not all problems have a clear solution. Some decisions you will need to make about your business are likely to have uncertain outcomes or may be risky. A decision tree […]
Marketing over the last decade has changed dramatically. Previously the mission of marketing was to represent the company and find customers through mass advertising to a specific demographic. Advertising would […]
With the growth of the internet, the world has changed from one of information scarcity to one of information abundance. The problem is that information abundance equals attention scarcity. This is known as attention economics. Buyers are now overwhelmed with all the noise. They are getting better and better at ignoring the messages they don’t want to hear. Then they research what they do want to learn about for themselves.