Skip to content

Project Type: THE How To Tools

How To Business Tools. My Video Blogs on the theoretical models and tools that help you clarify your business plans for growth. They are between 5 and 10 minutes long so you can get the gist in the time it takes to make a cup of tea.

Effective Leadership and Management
Business Growth Strategies
Non-Exec and Board Mentoring
Research and Evaluation Projects

If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.

Inbound Marketing

There is a lot of buzz around the processes behind Inbound Marketing. This is where you focus your marketing messages continuously, through integrated channels and through the entire buying process. […]

Data Mining

Data Mining is the gathering of information – the term data science means looking for actionable insights from gathered data.  Anything that helps to make the decision making process easier […]

Decision Trees

Not all problems have a clear solution. Some decisions you will need to make about your business are likely to have uncertain outcomes or may be risky.  A decision tree […]

Lead Generation & Marketing Metrics

Marketing over the last decade has changed dramatically.  Previously the mission of marketing was to represent the company and find customers through mass advertising to a specific demographic.  Advertising would […]

The Attention Economy

With the growth of the internet, the world has changed from one of information scarcity to one of information abundance.  The problem is that information abundance equals attention scarcity. This is known as attention economics.   Buyers are now overwhelmed with all the noise. They are getting better and better at ignoring the messages they don’t want to hear. Then they research what they do want to learn about for themselves.

de Bono’s 6 Thinking Hats and Facilitation

Whilst successful negotiation relies heavily on you being prepared, there are skills you can adopt to help facilitate the discussion, proposal and bargaining processes.  I love Edward de Bono’s Six […]

Negotiation BATNAs & ZOPAs

There is no single formula for successful negotiation. In one situation, you may need to tread carefully and make concessions. In another, you can be fast and aggressive. In particular, […]

Carroll’s CSR Pyramid

In this video we look at Carroll’s Corporate Social Responsibility Pyramid, consider our business behaviours towards ethics and CRS. Then we’ll review Porter and Kramer’s extension of the model into […]

Nudge Theory

Thaler and Sunstein’s Nudge Theory is about influencing behaviour without sales coercion. To count as a nudge, the intervention must be easy to apply and/or cheap to avoid.It should also […]

Burke & Litwin’s Drivers for Change

This video explores Burke & Litwin’s Drivers for Change model as a framework for conducing your annual business appraisal.  Reviewing your business strategy and model on a regular basis ensures […]

Urbany & Davis Strategic Circles

The Urbany & Davis approach provides a visual tool to help you think about what you offer, what you customers want and what your competitors offer. It’s a brilliantly simple […]

Benchmarking

There are three aspects to the business process of benchmarking. It is a tool that you can use to measure internal performances against best practice.  You can use it to […]

Blue Ocean Strategy

When Kim and Mauborgne unleashed the Blue Ocean Strategy model, it quickly became part of the business lexicon.  The premise that finding your uncontested blue ocean market was the ultimate […]

Data Protection

The General Data Protection Regulation (GDPR) will give people more control over their personal information when it is passed into law in May 2018. Among other things, it aims to […]

Kubler-Ross Change Curve

There are many incremental changes that occur in your business, most of which will be accepted by your stakeholders without too much drama.  However, from time to time there will […]

Cialdini’s 6 Principles of Influence

As a company, you need to persuade your audience that you’re delivering a brilliant solution to a problem they want to solve. Brilliant brands give their audience the attention that […]

Branding Guidelines

Your brand identity is important. It affects how your target clients think and feel about your business offer.  How you, your staff and your suppliers present your business is important to […]

Garvin’s Quality Dimensions

It is said that quality is remembered long after the price is forgotten.  But what is quality to you and does it mean the same to me? In this video we […]

Gantt Charts

  A Gantt Chart is one where a series of horizontal lines represents the amount of work to be completed in a certain period of time. It is most commonly […]

Direct and Lumpy Mail

Direct mail has had a lot of bad press over the years.  But a carefully crafted direct mail letter as part of a marketing campaign could have better results than […]

Powerful Press Releases

Gone are the days when you could send a press release to the editor of your local paper in the post and bingo a relevant story of your business success […]

Social Media Maps

There must be at least a billion posts about how to maximise Online Social Media marketing.  I am no expert in this subject matter, although I have been posting content […]

Six Stages of Evaluation

The primary purpose of any evaluation activity is not to apportion blame but to provide information for future decision-making based on learning from evidence of achievements. In this video we […]

O’Brien’s Information Systems

Data are raw facts and figures that in themselves may not be very useful. Choosing the right systems and processes that give you valuable data will depend on how you […]

Feedback Control Model

We have all seen activities that continue to get done in the same way year in year out, producing at best mediocre results and at worst damage to the brand, […]

Mode, Mean, Median – Data Analysis

Collecting data for data sake is a pointless exercise for businesses.  Just imagine!  If we specifically ask our web designer to ensure that we have Google Analytics installed and then […]

Return on Capital Employed

The Return on Capital Employed is a really useful set of ratios to help with the assessment of capital investment projects.  The three examples in this video are the most […]

Scope Creep

Scope Creep is the nightmare monster for all project managers whether they are freelance or corporate contractors.  We often hear on the news, the stories of big projects going over […]

EPE Relationships

There is a relationship between Effectiveness, Efficiency and Productivity. The premise is really useful for recognising how the two managerial paths interact with one another and how you measure success. […]

AIDA Marketing Model

The AIDA mnemonic has been widely used the best part of 100 years.  Whilst it is mostly applied to the process of writing an advert, the principles apply to any […]

JOLT Pitching

The traditional introduction to a presentation is to explain who you are, what you do and why your audience should listen to you.  In reality, as a presenter, we lose […]