Carroll’s CSR Pyramid
In this video we look at Carroll’s Corporate Social Responsibility Pyramid, consider our business behaviours towards ethics and CRS. Then we’ll review Porter and Kramer’s extension of the model into Creating Shared Value. The aim is to give some framework to your business strategy on CSR.
Carroll’s simple framework that illustrates how “Corporate social responsibility encompasses the economic, legal, ethical, and discretionary (philanthropic) expectations that society has of organisations at a given point in time” (Carroll)
Feel free to request the templates firstname.lastname@example.org. I am happy to share.
1. Consider the aspects of Carroll’s Pyramid of corporate social responsibility
2. Look at your company’s behaviour in relation to corporate social responsibility in relation to the benefits to the business
3. Consider Porter and Kramer’s model for going beyond corporate social responsibility to creating shared value
4. Define your short, medium and long term business strategy for corporate social responsibility
Please do share your experiences with these models in the comments below. I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.
PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.