Lead Generation & Marketing Metrics
Marketing over the last decade has changed dramatically. Previously the mission of marketing was to represent the company and find customers through mass advertising to a specific demographic. Advertising would take place in short blasts through one or few media options. With the advent of the Internet and the Information Age, the mission of the marketing dept is to represent the customer and get the company found through personal targeting based on the behaviour of the audience. The relationship is continuous through integrated channels. In this video we look at both inbound and outbound marketing tactics, their perceived effectiveness and how we might measure success.
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1. Consider the Lead Generation Tactics in relation to your business
2. Test different marketing activities and media campaigns
3. Assess the marketing metrics that will give your business a good understand of the return on money invested
Please do share your experiences with this model in the comments below. I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.
PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.