Thaler and Sunstein’s Nudge Theory is about influencing behaviour without sales coercion. To count as a nudge, the intervention must be easy to apply and/or cheap to avoid.It should also have a positive intention. For example, Putting fruit at eye level counts as a nudge. Banning junk food does not. A nudge is designed to influence positive behaviour.
One of the most frequently cited examples of a nudge is the etching of the image of a housefly into the men’s room urinals at Amsterdam’s Schiphol Airport, which is intended to “improve the aim”.
Feel free to request the templates firstname.lastname@example.org. I am happy to share.
1. Watch the Nudge Theory video content
2. Consider each of the 15 items in Thaler and Sunstein’s Nudge Theory Tool kit in relation to your particular business
3. Use the Sales Process Audit to map your customer journey considering where you might use appropriate nudges
4. For 50 great examples of Nudges check out Yes! 50 Secrets from the Science of Persuasion
Please do share your experiences with these models in the comments below. I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.
PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.
PPS – This exercise forms part of a series of workshops on Consistent Sales Success