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Nudge Theory

Thaler and Sunstein’s Nudge Theory is about influencing behaviour without sales coercion. To count as a nudge, the intervention must be easy to apply and/or cheap to avoid.It should also have a positive intention. For example, Putting fruit at eye level counts as a nudge. Banning junk food does not.  A nudge is designed to influence positive behaviour.

One of the most frequently cited examples of a nudge is the etching of the image of a housefly into the men’s room urinals at Amsterdam’s Schiphol Airport, which is intended to “improve the aim”.

Feel free to request the templates I am happy to share.

1. Watch the Nudge Theory video content

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2. Consider each of the 15 items in Thaler and Sunstein’s Nudge Theory Tool kit in relation to your particular business


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3. Use the Sales Process Audit to map your customer journey considering where you might use appropriate nudges

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4. For 50 great examples of Nudges check out Yes! 50 Secrets from the Science of Persuasion

Please do share your experiences with these models in the comments below.  I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.

PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.

PPS – This exercise forms part of a series of workshops on Consistent Sales Success

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