Direct and Lumpy Mail
Direct mail has had a lot of bad press over the years. But a carefully crafted direct mail letter as part of a marketing campaign could have better results than you might expect. Getting your message in front of your customer is never cheap nor easy. In this video we explore the framework for a sales winning direct mail letter and how you might get the letter opened in the first place.
Feel free to request the templates firstname.lastname@example.org. I am happy to share.
1. Recognise the skeleton of a direct mail letter
2. Draft a direct mail letter incorporating all elements of the skeleton
3. Consider how you get the mail opened through incorporating an intriguing and relevant lump
Please do share your experiences with these models in the comments below. I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.
PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.
PPS – This exercise forms part of a series of workshops on Brand Building