Skip to content

Lasswell’s Comms Model

This post explores Lasswell’s model of communication and overlays some research commissioned by Barclays which gives some context to consider when analysing your communication strategies.  Harold Lasswell’s communication model has 5 components which is used as an analysis tool for evaluating the communication process and components. It’s a simple model that has survived the test of time.  It is designed for broadcasting so there is lack of direct feedback.

Watch the video for background information about Lasswell’s Communication Model, feel free to request the templates laura@thehiddenedge.co.uk. I am happy to share.

1. Determine the methods of communication you currently use to broadcast your company messages.

2.  Assess the current effectiveness on a scale of 1 to 5, with 5 being fab!

Four ways to get your message heard.0033. Recognise the characteristics of the generations in your internal and external customer base

4. Overlay Lasswell’s five components to help you create a strategy to support effective communication throughout your business.

Please do share your experiences with these models in the comments below.  I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.

PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.

Advertisements

1 Comment »

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: