Skip to content

Lynch & Cross Performance Pyramid

The strength of the Lynch & Cross performance pyramid model is that it ties together the hierarchical business performance measures to business processes. It also makes explicit the external and internal interest factors. In this video, we also explore Johnson, Scholes & Wittington’s critical success factor considerations.

Watch the video for background information about Lynch & Cross Performance Pyramid, feel free to request the templates I am happy to share.

1. Using Lynch & Cross’s performance pyramid, determine what you currently measure across your business in terms of marketing and financial results.

Critical Success Factors.002.jpeg

2. Now consider each of the critical success factors in relation to your business using the six steps that Johnson, Scholes, and Whittington have identified.  They could be market or financially related.

Critical Success Factors.003.jpeg

3.  Finally, decide how you will communicate the Critical Success Factors within your business.

Please do share your experiences with these models in the comments below.  I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.

PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: