Skip to content

Roger’s Innovation Adoption

Everett Rogers identified the percentage of the general population who will engage with an innovative product or service over a period of time.  His theory is that each category of adopter acts as an influencer and reference group for the next.  But there is a problem with this theory and it lies between the early adopter and early majority..  These groups don’t reference each other because their psychographics are different. According to Rogers, Early Adopters are visionaries, turned on by scarcity, and the Early Majority are pragmatists and require social proof.  So in this video we are looking at Rogers Innovation Adoption Curve and Moore’s models to help ‘cross the chasm’.  Both really useful to consider when you are positioning yourself in the market.

Watch the video to get the background information, then feel free to request the templates laura@thehiddenedge.co.uk. I am happy to share.

1. Recognise where your current portfolio of products and/or services sit on Roger’s Innovation Adoption curve

Innovation Adoption.002

2.  If you have an established niche and wish to cross Moore’s Chasm first consider what might be missing from the whole product

Innovation Adoption.003

3. Segment the early majority in terms in relation to the applications of the whole product

Innovation Adoption.004

4.  Build a promotional plan around the segments and their preferences.  Recognising the need for social proof in each instance.

Please do share your experiences with these models in the comments below.  I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.

PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

%d bloggers like this: