The Dale Carnegie group cite that 91% of people are happy to refer if asked yet only 11% of business people will ask. You must of course deserve referrals. If the quality of your work or service is not worth referring then you won’t get referrals. Simples.
Watch the video for background information about the The Productivity Triangle, feel free to request the templates firstname.lastname@example.org. I am happy to share.
1.Recognise the spectrum of the referral continuum
2. Plot where you or your company is on the spectrum with various networking contacts.
3. Brainstorm with your trusted business advisors on which referral ideas you can develop as part of your referral plan
4. Use the Referral Request template to create your own plan for requesting referrals
Please do share your experiences with this model in the comments below. I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.
PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.
PPS – This exercise forms part of a series of workshops on Is Networking Not Working