This Business Environment Analysis comes from a book called Business Model Canvas by Osterwalder & Pigneur, which we have looked at in its entirety in another video.  It is a more modern version of the PESTEL Analysis, which you may prefer. 

Successful business models exist in specific environments.  Developing a good understanding of your business environment helps you recognise when incremental environmental changes take place and helps you assess the impact of any transformational change.  Scanning the environment is more important than ever because of the ever increasing uncertainty in the economic landscape, the speed of technological advances and dynamic market disruptions. 

Watch the video for background information about Business Environment Analysis, feel free to request the templates laura@thehiddenedge.co.uk. I am happy to share.

1. Understand the four points in the landscape of this business model; Macro-Economics, Competitor Analysis, Market Analysis, and Foresight

2. Bring together a group of trusted business advisors, use the template and the obligatory PostIt Notes to plot your business environment

3.  Keeping an eye on everything inside your business as well as outside, is not easy and is partly why roughly 50% of start up businesses fail to survive more than four years.  If you’d like a case study then the Rise and Fall of Blackberry is a perfect example. You can find a number of videos that study it on YouTube.

Please do share your experiences with these models in the comments below.  I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.

PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.

PPS – This exercise forms part of a series of workshops on Double Trouble Shooting

Published by TheHiddenEdge

I love words - they can say so much and say so little depending on how you use them. Come and explore them with me in this learning journal. View all posts by TheHiddenEdge