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Bowman’s Strategy Clock

Bowman’s Strategy Clock is a powerful way of looking at how you might establish and sustain a competitive position in a market driven economy. There are eight basic strategic positions in Bowman’s Strategy Clock, in this video we explore the different combinations of price and perceived value a business can choose as a position of competitive advantage that makes sense for them. We, then consider specific strategic activities that you might adopt to establish your pricing position.

Watch the video for background information about Bowman’s Strategy Clock, and the Business Impact Valuator, feel free to request the templates I am happy to share.

1. Use Bowman’s Strategy Clock to recognise where your current pricing position is in the market in relation to value to the consumer and the price they pay

Price Sensitivity.002

2. Consider the options open to you to change your position if appropriate

Price Sensitivity.003

3. Use the FREE Value & Pricing Business Impact Valuator  to assess what might work for your business

Price Sensitivity.004

Please do share your experiences with these models in the comments below.  I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.

PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.

PPS – This exercise forms part of a series of workshops on Profitable Pricing

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