Congratulations – (The Weekly Smile)
Once upon a time, in a galaxy far from Covid – there was this brilliant business network in Dorset called BusinessXchange. For eleven years I was ‘in love’ with that […]
Find your Voice with Arabella Redford
Unlock the Digital Economy! With bricks and mortar stores closing their doors at unprecedented rates, forward-thinking brands are looking other ways to grow their retail offering online. One of the […]
Prospecting; the Lifeblood of Sales with Emma Friendship-Kilburn
Prospecting is the first step in the sales process, which consists of identifying potential customers. The aim of prospecting is to develop a database of likely customers and then focus […]
Enveloped (Discover Prompts #27 – TEAM)
One of the most powerful things I have read about is the ‘sales team in an envelope’ theory. I do believe it came from Dan Kennedy, American Guru of the […]
Memory Hook Marketing with Richard Mack
Ever considered how you use the power of using all the senses to sell whatever it is you sell? Richard Mack from RT Promotions shares with us some great stories […]
Bricks to Clicks with Adam King
An audience with Adam King, the co-founder of Media Lounge, an eCommerce agency and of Jolly Brolly an “umbrella” company that moved from bricks to clicks. If you have been […]
Omni-Channels – connecting with your customers with Steve Sullivan
An audience with Steve Sullivan from Channel Doctors, who explores how best to make the most of sophisticated technology and massive customer data to change the customer experience for the […]
LinkedIn Made Easy with Linda Parkinson-Hardman
An audience with Linda Parkinson-Hardman author of LinkedIn Made Easy and Microsoft Office 365 Engagement specialist, Linda explains why she is still a big fan of LinkedIn after all these […]
Awesome Radio Advertising with Rick Simmonds
An audience with Rick Simmonds of Wessex FM who shares with us the remarkable PR opportunities now available from local radio broadcasting … at so little cost. All sound Business […]
5-Star Social Proof with Chris Odell
An audience with Chris Odell from Schtore and Zon Coupons who discusses what he does to build trust in his online business models with star ratings and reviews to encourage […]
Marketing Fruition …
Four years ago, Boyfriend and two of his kids went to watch England play one of their rugby world cup matches at Trafalgar Square on a wide screen in London. […]
The Real Reason to Believe!
I spent half a day working through a client’s marketing collateral last week. We were looking for the proof that their business did what they claimed. It was a great […]
Crowdfunder Training – checked!
your team. On Tuesday, I took a day out to find out how to make the most of Crowdfunder to support the board at AsOne theatre company. We've all heard about it but how many of us really understand the nuances of this opportunity to raise cash for our business?
Competitor Analysis
It is worth understanding how urgently your client needs what you can deliver and more importantly whether you can deliver in their timescale and within their budget. Moreover if you decide to undercut your competitors and take on a client who won't make you any money in the short term you need to know how you do will make money from them in the longer term.
The Day I Lost My Voice
I have lost my voice! It hasn’t happened to me in a long time. But today, of all days, I have been croaking my brilliant advice! Really? I think I […]
Much Ado About Nothing!
Last weekend, Dave and I went to the open air Globe Theatre for our biennial visit. We always go in July and … it always rains! To date, we have […]
Speed Networking
Speed networking is a great way to make lots of new contacts, expand your personal network and generate business leads. In the short one to one meetings you quickly establish […]
Top Networking Tips
Like it or not, we network all the time. From the moment we stepped over the school ground threshold we started building relationships. We continue to do so through college, […]
Everyone is your Customer?
There is an old saying widely used by marketing professionals: ‘If everyone’s your customer, then no-one is your customer’. This saying makes the point about being able, as precisely as […]
Hitting the Target
How do you get your message across when you are in a client meeting? Do you use PowerPoint? Explain a brochure? Deliver a pre-prepared speech? This post is about how […]
Three Commercial Love Stories
Advertisers know the phenomenal power behind telling a story. Indeed the reason we call Coronation Street and East Enders ‘soap operas’ is because washing soap advertisers used to sponsor TV […]
The 2015 Highlights
Gosh, I feel like a butterfly emerging from the caterpillar chrysalis of 2015. Well! That may be a little hyperbolic but I quite like the imagery. There was so much […]
The Attention Economy by Devonport & Beck
The problem of information overload has a serious impact on economics. In their book, The Attention Economy, Davenport & Beck speculate that attention will replace finance as the focus of […]
Business Network Meetings – What’s Your Strategy?
Just imagine if you had a phone call when you were still half asleep telling you the breakfast meeting you were planning to attend that morning was cancelled due to […]
Winning Awards is more than Great Publicity
Forget winning for a moment (although that would be great) I’d like to focus on three other real benefits of entering your business for an award. Focus Credibility Network Focus […]
Get the Message Across – promotional material
The lords prayer has around 100 words, the declaration of independence around 300 and a recent article on the pricing of cabbage boasted some 29k words. WOW! Nowadays your potential clients are subject […]
Sex Sells – promoting your business
The Flake phallic classics were designed to appeal to a target audience of 16 – 34 year old women. They see Flake as a way of escaping normal life – […]
Keeping in Touch – email marketing
You need to identify what your target customer wants to hear to ensure that your messages have pulling power not pushing power. Your brand needs to come across not only […]
Perfect Public Speaking
I love TED Talks! I will often click on ‘surprise me’ on my TED Talks app and watch something I’ve not considered before. Few people willingly commit themselves to speaking […]
You Had Me At Hello – WOM marketing
Word of mouth marketing for most businesses is the single most effective part of their marketing plan. It’s why most of us go networking. However, it takes time to affect […]
Customer Satisfaction
A ‘just’ satisfied customer isn’t really good enough, only delighted ones will spread the words that encourage others to have the same experience. So how do you know what your […]
Laura McHarrie @ The Hidden Edge 