One of the most powerful things I have read about is the ‘sales team in an envelope’ theory. I do believe it came from Dan Kennedy, American Guru of the […]
I spent half a day working through a client’s marketing collateral last week. We were looking for the proof that their business did what they claimed. It was a great […]
your team. On Tuesday, I took a day out to find out how to make the most of Crowdfunder to support the board at AsOne theatre company. We've all heard about it but how many of us really understand the nuances of this opportunity to raise cash for our business?
It is worth understanding how urgently your client needs what you can deliver and more importantly whether you can deliver in their timescale and within their budget. Moreover if you decide to undercut your competitors and take on a client who won't make you any money in the short term you need to know how you do will make money from them in the longer term.
I have lost my voice! It hasn’t happened to me in a long time. But today, of all days, I have been croaking my brilliant advice! Really? I think I […]
Last weekend, Dave and I went to the open air Globe Theatre for our biennial visit. We always go in July and … it always rains! To date, we have […]
Speed networking is a great way to make lots of new contacts, expand your personal network and generate business leads. In the short one to one meetings you quickly establish […]
Like it or not, we network all the time. From the moment we stepped over the school ground threshold we started building relationships. We continue to do so through college, […]
There is an old saying widely used by marketing professionals: ‘If everyone’s your customer, then no-one is your customer’. This saying makes the point about being able, as precisely as […]
How do you get your message across when you are in a client meeting? Do you use PowerPoint? Explain a brochure? Deliver a pre-prepared speech? This post is about how […]
Advertisers know the phenomenal power behind telling a story. Indeed the reason we call Coronation Street and East Enders ‘soap operas’ is because washing soap advertisers used to sponsor TV […]
Gosh, I feel like a butterfly emerging from the caterpillar chrysalis of 2015. Well! That may be a little hyperbolic but I quite like the imagery. There was so much […]
The problem of information overload has a serious impact on economics. In their book, The Attention Economy, Davenport & Beck speculate that attention will replace finance as the focus of […]
Just imagine if you had a phone call when you were still half asleep telling you the breakfast meeting you were planning to attend that morning was cancelled due to […]
Forget winning for a moment (although that would be great) I’d like to focus on three other real benefits of entering your business for an award. Focus Credibility Network Focus […]