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Category: Business Growth Strategies

What’s in a name?

Valery Coburn gave a wonderful seven minute Toastmasters speech on how important your name is.  Her take on this was that your given full name was very powerful in terms […]

Break the Apathy

My good friend Paul Booker responded to an earlier Blog.  https://thehiddenedge.wordpress.com/2009/07/18/pondering-the-passion.  He declared that the Labour Party, TUC and cooperative movements have lost their way as they are no longer needed […]

YSA 1T

Bet you’re thinking this is another blog about text?  Mais non; pas de tout! I have always loved classic cars.  Indeed I have had my very own – admittedly it […]

Brilliant is the New Black

Back in Black Those of you who don’t know what I do for a living, I run the ‘brilliant’ BusinessXchange programme.  I have been referring this Business Link service with […]

Enjoy Every Step – Straplines

I don’t know whether it was the heat of the sun this afternoon, or the brilliant Business Link seminar I attended or the fact that I had a great night […]

Content is Crucial

I loved this utterance by Lord Althorp, Charles Spencer, during “The Speaker”. It is a BBC’s programme on a quest to find Britain’s best young orator. Having eloquent body language, […]

High Touch Relationships

Valentine’s Day is fast approaching and so what better time to consider how we build, develop and maintain the important relationships in our lives.  Whether these are business or personal […]

Five Strategies to Thrive

Remember the 80/20 rule Sure, we are in a down turn – we have a half a percent decrease in gross domestic product.  However, it is just half a percent.  […]

The Five Minute Bio – a Toastmasters Speech (3)

The well-written biography is a fundamental marketing tool for all professionals, whether you are employed or self-employed.  Its power is all too frequently overlooked.  Let me reiterate the why.  Most people […]

Sensory Seduction

Do you know what it is like to have a number of elements coming together at the same time that focus in on one particular area of interest for you?  […]

A picture paints a thousand words

but it doesn’t tell the whole story.  I like this photo!  I think it is funny.  And for those of you who don’t know me, (I keep a low profile […]

Your Sales Team in an Envelope

One of the most powerful things I have read about is the sales team in an envelope theory.  I do believe it came from Dan Kennedy, American Guru of the […]

101 LinkedIn – Online Marketing

I have just reached 101 direct connections on LinkedIn. That means I am one removed from two thousand connections and three removed from 375,000. LinkedIn is an online social community – […]

Get it in Writing – Testimonials

I have spent this weekend clearing out oodles of paper that I have stored over the years.  The recycling men are not going to be impressed with the extra work […]

And here we is! – Grammar et al

One of the  most common mistakes I find when I am proof reading is the use of the plural verb in relation to a business entity. A singular subject must […]

The Five Words to Never Use in an Ad

In his fascinating article Steve Mckee describes how the following five words Quality, Value, Service, Caring and Integrity should never be used in an advertisement about your business and why. […]