Prospecting; the Lifeblood of Sales with Emma Friendship-Kilburn
Prospecting is the first step in the sales process, which consists of identifying potential customers. The aim of prospecting is to develop a database of likely customers and then focus your attention on them. The goal, of course, to convert them to raving fans. In our podcast, Emma Friendship-Kilburn joyfully explains the process and offers some significant hints and tips on how to manage the much-afeared phone-call.
Another podcast from: Laura McHarrie at The Hidden Edge and my co-host Nigel Davey of SME Needs 07770 970557