Prospecting; the Lifeblood of Sales with Emma Friendship-Kilburn
Prospecting is the first step in the sales process, which consists of identifying potential customers. The aim of prospecting is to develop a database of likely customers and then focus your attention on them. The goal, of course, to convert them to raving fans. In our podcast, Emma Friendship-Kilburn joyfully explains the process and offers some significant hints and tips on how to manage the much-afeared phone-call.
All sound Business Advice podcasts, with co-presenter Nigel Davey of SME Needs are now available on your favourite app: