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Prospecting; the Lifeblood of Sales with Emma Friendship-Kilburn

Prospecting is the first step in the sales process, which consists of identifying potential customers. The aim of prospecting is to develop a database of likely customers and then focus your attention on them.  The goal, of course, to convert them to raving fans. In our podcast, Emma Friendship-Kilburn joyfully explains the process and offers some significant hints and tips on how to manage the much-afeared phone-call.

All sound Business Advice podcasts, with co-presenter Nigel Davey of SME Needs are now available on your favourite app:

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Photo by axel grollemund from Pexels

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