I love words - they communicate so much or so little depending on how you use them. Come and explore my thoughts with me in this, my learning journal.
The second project in the ‘Public Relations’ advanced speakers manual is The Talk Show. For additional publicity, Laura McHarrie, Casterbridge Speakers Vice President of Public Relations persuaded real life Radio […]
One thing that has bothered me in the last … well forever … has been all those that can’t stack their shopping trolly into the right sized trolly in front; […]
A couple of days ago I renewed my connection with Gwyn Jones via a text message. Today, I bumped into him at the end of an East Dorset Business Network […]
“… There’s never any convenient time for any of them” – a line from Margaret Mitchell in Gone with the Wind. You might think that since I write about business, […]
Do you have a problem with uttering positive affirmations? I do. It’s not that I disbelieve the power of positive thoughts – it’s just that I had yet to find […]
I was planning to start my speech with an overused cliché .. Friends, Romans, Countrymen … lend me your ears – except I have nothing to say. This for the […]
The art of assonance adds poetic rhythm and medial rhyme to the words that you use. Unlike alliteration when the reader is aware at the start that there is a […]
So how do you emulate the shoe retailer, Clarke’s superb strapline – “enjoy every step”? It is not easy – your strapline needs to convey a combination of customer awareness; […]
In my last blog – The Community Footprint – we looked at values as a pivotal to the ethics of your business. The WessexFM story proves that business comes from […]
One of the first things you need to do when you are looking at your community footprint is to look for your community. What is that, to you, in your business. Wessex […]
I love some of the descriptive nouns we, humans, allocate to a collective or should that be a cluster? Last week, was the final of three, in a land down […]
This is about establishing a partnering arrangement – aka co-operatives, strategic alliances, joint ventures, teaming Up, collaborations.cluster and/or conspiring … 1. Find the Right Partner In addition to looking for […]
Of all the marketing strategies diversification is the most risky. The other options for growing your business; infiltrating your current market, producing a new product or service for your current […]
Everyone knows that a good testimonial can work wonders for your business reputation and encourage prospects to buy from you. But customers rarely know how to write a testimonial that […]
There is no right or wrong to your perception of work life balance. What is right for you, may not be right for others but it should be how you would like it […]
Performance at the edge … What can we learn from F1? The Pit Stop Identify the critical processes in your business: which parts of your business give you a competitive […]
I seldom see people tackling primary market research, which is, probably the most important piece of work they will ever do when setting out on a business project or idea. […]
Whether you think you need a business plan or not, having a clear definition of what you are delivering and how you do that helps with business clarity and focus. […]
Ask any designer, worth his/her salt, what a brand is and they will tell you that it is so much more than a logo and its colours. Sure, they are […]
Don’t think, because people might need what you want to sell, that they will want to buy. Being needy is not attractive and none of us wants to feel unattractive. […]
Not all that long ago I did a presentation on my top tips for beginner speakers. They were Breathe! Prepare! Practice! I’m going to repeat the same mantra for beginner […]
This weekend I was invited to attend a group think at an Eco-Lodge in the New Forest on how we might ‘teach’ sustainability in the business schools. With duly packed […]
A Post-Script on Business Vision. Until recently I had never recognised my intuition or gut feelings. This is because I was born an ‘analytic’. I learned to be ‘dynamic’ […]
The final killer question in my last Blog post was … what one key performance indicator measures your dramatic business differentiator. Easy for me to ask! However, we all know […]
A bit of a dramatic statement of fact. Do I have your attention? I am referring of course to the end of this financial year; an ideal time as any […]
It’s a long time ago – 14 years now. I was Managing Director of Excel Clothing, struggling to pay off its outgoing directors dividends and its Chartered Accountant owner and […]
Since we are amidst the awards season, it seemed appropriate to discuss harnessing the power of chutzpah! The word has been adopted from Yiddish and means someone who has shameless audacity; […]
I often get accused of being silent. In another dimension, my New Look team accused me of being manipulative with my silence – especially when they came to me with […]
Josie had planned to catch the 6.10 am ferry service from Hythe to Southampton but she missed it by a minute; the pier train was rattling down the tracks – […]
It sounds like it should be a metaphor and potentially one given to us by Harvey Taylor of the Chicken in my Lingerie Drawer fame. Don’t you think? Actually; bananas […]
I read an article on keeping new year’s resolutions (as you do at this time of year) and was immediately taken with one of the suggestions. It was to share […]
This week, I was reminded of a vivid conversation I had with Steve Graham of Internet Mentor We were discussing the ‘plagiarism’ of Dr Albert Mehrabian’s work and his often […]
Laura McHarrie @ The Hidden Edge 