Business Clarity; Business Focus
Whether you think you need a business plan or not, having a clear definition of what you are delivering and how you do that helps with business clarity and focus.
I have been marking the business plan assignments for Bournemouth Arts University students this last couple of weeks. Something that I have known for a long time but has really struck home is the confusion about business vision, missions, values, purpose and objectives.
| Implied | Explicit |
| Vision describes what you want your business to be known for sometime in the future. | Mission is the one ‘bold’ goal you want to achieve, the real purpose of your business |
| The Governing Principles – describe the strategic management style. | Strategic Objectives – are the three – five key success measures. |
| The Values – describe how the company behaves toward people, the planet and its profit. | The Standards – are what your stakeholders can expect from you and your business |
Plus the Key Performance Indicators – are the ongoing milestones and contingency measures.
So check! How clear and how focused are you with your business … right now?
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Laura McHarrie @ The Hidden Edge 
PS – Business Focus is the subject of the next KM4B breakfasts. If you’d like to discuss the subject with your peers – book through this link … http://km4b-june.eventbrite.co.uk/
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YTKO’s vision is to create fulfillment and prosperity through enterprise.
YTKO’s mission is that by 2020, we’ll have enabled the creation and growth of more than 5500 companies, contributing over £1 billion per annum to the British economy.
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