Business Clarity; Business Focus
Whether you think you need a business plan or not, having a clear definition of what you are delivering and how you do that helps with business clarity and focus.
I have been marking the business plan assignments for Bournemouth Arts University students this last couple of weeks. Something that I have known for a long time but has really struck home is the confusion about business vision, missions, values, purpose and objectives.
|Vision describes what you want your business to be known for sometime in the future.||Mission is the one ‘bold’ goal you want to achieve, the real purpose of your business|
|The Governing Principles – describe the strategic management style.||Strategic Objectives – are the three – five key success measures.|
|The Values – describe how the company behaves toward people, the planet and its profit.||The Standards – are what your stakeholders can expect from you and your business|
Plus the Key Performance Indicators – are the ongoing milestones and contingency measures.
So check! How clear and how focused are you with your business … right now?