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Tag: The Hidden Edge

Hitting the Target

How do you get your message across when you are in a client meeting?  Do you use PowerPoint? Explain a brochure?  Deliver a pre prepared speech? This post is about […]

A Marxism …

“Surround yourself with people who make you happy. People who make you laugh, who help you when you’re in need. People who genuinely care. They are the ones worth keeping […]

A Letter from George – Storytelling #5

Betsy Loveless was beating the back out of a piece of meat with a weighty rolling pin.  The occasional trapped rabbit with wild vegetables regularly put food on the family […]

Robert’s Rules of Order

In the last 9 months I have been involved in a number of political (small p) meetings where Robert’s Rules of Order have been applied.  Whilst I have been to […]

Getting Past the Gatekeepers

Roughly only 20% of B2B telephone cold calls reach the decision makers on the first call.  You need to recognise that persistence is important if you are going get through the […]

The Flip Side of Passion

Can you remember having to do your job with one hand tied behind your back?  I bet it was one of the reasons you chose to ‘go it alone’? Run […]

Satisfaction Guaranteed?

A ‘just’ satisfied customer isn’t really good enough, only delighted ones will spread the words that encourage others to have the same experience.  So how do you know what your […]

Three Commercial Love Stories

Advertisers know the phenomenal power behind telling a story.  Indeed the reason we call Coronation Street and East Enders ‘soap operas’ is because washing soap advertisers used to sponsor TV […]

The Flood – Interpretive Reading #3

Laura McHarrie has chosen The Flood, one of The Vagina Monologues, a compilation of plays written and performed originally by Eve Ensler in 1996.  This is one that Laura thinks […]

Smile; It’s Blue Monday

Are you feeling a little overwhelmed with your stay of execution of this year’s resolutions? If, like me, you are experiencing a step back every time you take two forward; […]

Pah to the Pancreas – Storytelling #3

In 1980, (I know some you weren’t born then); Laura McHarrie was diagnosed with diabetes.  She had just turned 18.  Had she been born 100 years earlier she would have been […]

The Attention Economy by Devonport & Beck

The problem of information overload has a serious impact on economics.  In their book, The Attention Economy, Davenport & Beck speculate that attention will replace finance as the focus of […]

The Priority Matrix

A useful method of planning your use of time is with a Priority Matrix. This depends on two criteria: Urgency; a job with a fixed deadline. The close the deadline the more urgent the task Importance; something that has a major impact on your job or which you put a high value on.

Zut Alors! – Business Contracts

The French translation of drat, damn and blast.  Don’t you think it has so much more passion than the English equivalent? French or its English translation is the polite version […]

You Had Me At Hello – WOM marketing

Word of mouth marketing for most businesses is the single most effective part of their marketing plan.  It’s why most of us go networking.  However, it takes time to affect […]

How Far has your Bottle Gone?

No doubt (at all) that you set out some objectives for your business this year.  You popped them in a proverbial bottle and sent them sailing.  How far have they […]

Is your Business Niche Enough?

The essence of attraction marketing is creating a niche with your ideal client in mind.  This ‘customer driven’ sales strategy means you must have a good idea of your ideal […]

About The Hidden Edge

For more information about the professional me, Laura McHarrie at The Hidden Edge please click-through to my LinkedIn profile.  It illustrates my career history and business credibility.  If you scroll […]