Triangulation Research Technique
Data triangulation occurs when a piece of data, a finding or a generalisation is verified by other research data. It adds credibility to your business plans and investment opportunities. There are three elements to research data:
- Macro secondary research looks at the big picture through published reports and industry data
- Micro secondary research looks at the immediate picture, articles, websites and reports
- Primary research looks at qualitative and quantitative data from direct end-user sources
Feel free to request the templates firstname.lastname@example.org. I am happy to share.
1. Gather macro-enviromental data to support your project. Check PESTEL Analysis
2. Source micro-environmental data in relation to the product or service. Check Porter’s Five Forces
3. Consider how you will conduct your primary research; interviews, surveys, focus groups, market research online communities and/or ethnographics (observational techniques)
4. Use the following checklist to ensure that the research meets data quality standards
Please do share your experiences with this model in the comments below. I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.
PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.
PPS – This exercise forms part of a series of workshops on Coping with Competition