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Triangulation Research Technique

Data triangulation occurs when a piece of data, a finding or a generalisation is verified by other research data.  It adds credibility to your business plans and investment opportunities.  There are three elements to research data:

  1. Macro secondary research looks at the big picture through published reports and industry data
  2. Micro secondary research looks at the immediate picture, articles, websites and reports
  3. Primary research looks at qualitative and quantitative data from direct end-user sources

Feel free to request the templates I am happy to share.

1. Gather macro-enviromental data to support your project. Check PESTEL Analysis

2. Source micro-environmental data in relation to the product or service.  Check Porter’s Five Forces

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3. Consider how you will conduct your primary research; interviews, surveys, focus groups, market research online communities and/or ethnographics (observational techniques)

4. Use the following checklist to ensure that the research meets data quality standards

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Please do share your experiences with this model in the comments below.  I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.

PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.

PPS – This exercise forms part of a series of workshops on Coping with Competition

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