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Tag: Laura McHarrie

5-Star Social Proof with Chris Odell

An audience with Chris Odell from Schtore and Zon Coupons who discusses what he does to build trust in his online business models with star ratings and reviews to encourage […]

How to be Heard

Introduction “Here at Toastmasters, we live and die by our presentation successes and failures. The intros can have a massive impact how the audience reacts to the speech. I’m so […]

Ah Yes! It is Christmas … Storytelling #4

Introduction – Laura McHarrie stumbled upon the subject of this her fourth project from the Story Telling Manual having talked about a Christmas Tradition in a table topic last December.  […]

Hitting the Target

How do you get your message across when you are in a client meeting?  Do you use PowerPoint? Explain a brochure?  Deliver a pre prepared speech? This post is about […]

A Marxism …

“Surround yourself with people who make you happy. People who make you laugh, who help you when you’re in need. People who genuinely care. They are the ones worth keeping […]

A Letter from George – Storytelling #5

Betsy Loveless was beating the back out of a piece of meat with a weighty rolling pin.  The occasional trapped rabbit with wild vegetables regularly put food on the family […]

Robert’s Rules of Order

In the last 9 months I have been involved in a number of political (small p) meetings where Robert’s Rules of Order have been applied.  Whilst I have been to […]

Getting Past the Gatekeepers

Roughly only 20% of B2B telephone cold calls reach the decision makers on the first call.  You need to recognise that persistence is important if you are going get through the […]

The Flip Side of Passion

Can you remember having to do your job with one hand tied behind your back?  I bet it was one of the reasons you chose to ‘go it alone’? Run […]

Satisfaction Guaranteed?

A ‘just’ satisfied customer isn’t really good enough, only delighted ones will spread the words that encourage others to have the same experience.  So how do you know what your […]

Three Commercial Love Stories

Advertisers know the phenomenal power behind telling a story.  Indeed the reason we call Coronation Street and East Enders ‘soap operas’ is because washing soap advertisers used to sponsor TV […]

The Flood – Interpretive Reading #3

Laura McHarrie has chosen The Flood, one of The Vagina Monologues, a compilation of plays written and performed originally by Eve Ensler in 1996.  This is one that Laura thinks […]

Smile; It’s Blue Monday

Are you feeling a little overwhelmed with your stay of execution of this year’s resolutions? If, like me, you are experiencing a step back every time you take two forward; […]

Pah to the Pancreas – Storytelling #3

In 1980, (I know some you weren’t born then); Laura McHarrie was diagnosed with diabetes.  She had just turned 18.  Had she been born 100 years earlier she would have been […]

The Attention Economy by Devonport & Beck

The problem of information overload has a serious impact on economics.  In their book, The Attention Economy, Davenport & Beck speculate that attention will replace finance as the focus of […]

The Priority Matrix

A useful method of planning your use of time is with a Priority Matrix. This depends on two criteria: Urgency; a job with a fixed deadline. The close the deadline the more urgent the task Importance; something that has a major impact on your job or which you put a high value on.

The Perfect Storm – Storytelling #2

Christmas 1997, I helicoptered into the best year of Excel Clothing’s 10 year history.  Full of excitement at taking on my new role as Managing Director of this successful ladies […]

Create Your Business Vision

The vision statement defines the longer term aspirations for your business.  The aspirations should inspire the people you work with, whether that is staff or supplier or investors.  It is […]