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Coping with Competition (3)

1. Dealing with the Competition

Competitors come in all shapes and sizes, but they have one thing in common — they all want to beat you to the finish line. It’s not just the big boys with their cash flow, customer base and power, your smaller competitors pose as bigger threat. Startups are nimble, can move fast and operate under the radar. With all competition the cliche survival is with the fittest applies.  Understanding how fit you are and how fit your competitors are makes complete business sense. 

During this session we will:

  • Share the benefits of benchmarking
  • Map Garvin’s Quality Position in the market
  • Recognise the Blue Ocean’ Strategy
  • Revisit the importance of Value Innovation

2. Competitive Intelligence

Competitive intelligence is the action of defining, gathering, analysing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic decision making for an organisation. Wikipedia

During this session we will:

  • Plot Porter’s Five Forces
  • Determine appropriate Research Triangulation (video example)
  • Evaluate Digital Competitor Tools
  • Review O’Brien’s Information Systems for decision-making

3. Disruptive Innovation

Disruptive Innovation is a term that was coined by Clayton Christensen. It describes a process by which a product or service takes root initially in simple applications at the bottom end of the market and then relentlessly moves up the market eventually replacing established competitors. 

During this session we will:

  • Explore Urbany & Davis‘ Strategic Circles
  • Discuss disruptive innovation with case studies
  • Identify the chasm in Roger’s Innovation Adoption Curve
  • Create a Competing Value Framework


“There have been three notable occasions when Laura’s support has been most appreciated: The first, when two members of staff left ooops! to work with a competitor that opened an outlet less than four miles and just twelve minutes drive away. The outcome of Laura’s advice helped us fight this new competitor and they closed down three years later!” Paul Booker

  1. Prices per session start from £500, for a tailored agenda, excludes handouts and workbooks
  2. Either session can be delivered as a webinar lasting 1 hour, with audience Q&As from £200
  3. This material can also be delivered as a series of coaching sessions over a period of 5 weeks via a one hour Skype or Google hangout



Not sure where to start?  Try profiling your staff & management with the Gathering and Using Information inventory …doing so both when structuring their own personal activities, as well as in group scenarios. Each person brings their own personal history and behaviour patterns to these processes. Gathering and Using Information explores behaviour used while processing information at work.

Make contact for a free initial telephone consultation without obligation.

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