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Tag: Business Growth Strategies

Competitor Analysis

It is worth understanding how urgently your client needs what you can deliver and more importantly whether you can deliver in their timescale and within their budget.  Moreover if you decide to undercut your competitors and take on a client who won't make you any money in the short term you need to know how you do will make money from them in the longer term.  

Everyone is your Customer?

There is an old saying widely used by marketing professionals: ‘If everyone’s your customer, then no-one is your customer’. This saying makes the point about being able, as precisely as […]