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Egan’s Shadow Side Theory

Gerard Egan identifies nine stakeholder personalities within your business  which may encourage or thwart growth. The theory is really useful to consider the internal politics before making proposals for change.

Alongside Johnson, Scholes and Whittingham’s stakeholder mapping model, it helps you identify different tactics for getting acceptance and building momentum for a project.

Feel free to request the templates I am happy to share.

1. Plot each stakeholder in your business in relation to one of the nine descriptions

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2. Having considered the players, you can map where they sit in Johnson, Scholes and Whittingham’s model according to the stakeholders interest in the plans and their power

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3. And finally consider your communication tactics for working with each to ensure your project gets off the ground and flies

Please do share your experiences with this model in the comments below.  I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.

PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.

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