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Tag: primary research

Feasibility and/or Viability? – Business Maths

A feasibility study, may well provide the reasons not to proceed; It may enable the exploration of other new options to be thoroughly investigated. Above all it is concerned with providing qualitative and quantitative information that helps effective decision making.

The Killer Question! – Market Research

I seldom see people tackling primary market research, which is, probably the most important piece of work they will ever do when setting out on a business project or idea.  […]