Building the Brand
Marketing strategists agree that brand awareness in any industry gives that company an edge. Brand awareness accomplishes several objectives for companies seeking to increase sales in the marketplace. A brand awareness campaign needs to be flexible enough to grow with the company and adjust if needed. The company should seek to build customer awareness, promote its website and add value.
By the end of this session you will:
Create a networking strategy
Discuss how to encourage brand commitment internally
Devise a promotional programme
Establish your public story