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Brand Building – Promotional Tactics (3)

1. Brand Building Strategies

Marketing strategists agree that brand awareness in any industry gives that company an edge. Brand awareness accomplishes several objectives for companies seeking to increase sales in the marketplace. A brand awareness campaign needs to be flexible enough to grow with the company and adjust if needed. The company should seek to build customer awareness, promote its website and add value.

During this session you will:

  • Identify your target audience and your proof
  • Discuss the internal benefits of branding guidelines
  • Map your online social media presence
  • Devise a promotional programme

2. Persuasive Promotions

Your marketing message is what grabs your prospect’s attention, tells them how you can solve their problem, why they should trust you, and why they should choose to do business with you over any other choices. Your marketing message should “speak” to your prospect. This is done by appealing to your prospect’s “hot buttons” or those sensitivities that trigger an emotional reaction.

During this session you will:

  • Explore Davenport & Becks attention economy
  • Cialdini’s 6 principles of influence
  • Consider Direct &  Lumpy Mail  (video example)
  • Create a powerful press release

3. Lead Generation

Over the last decade the buying process has changed significantly. The Internet and myriad social media channels have led to the rise of the “self-directed buyer”.  The buyer now has so much information that businesses needs to develop powerful content to be heard above the rest of the white noise.  Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. 

During this session you will

  • Consider Kolowich’s inbound & outbound lead generation
  • Determine the benefit of landing pages
  • Create an email marketing campaign
  • Manage the cost of lead generation with marketing metrics


“Laura combines enthusiasm with a surprisingly serious approach to the responsibilities of sales promotion. This led me to discuss various new plans, and ideas with her. During these sometimes intense and complex discussions, she produced carefully thought out arguments and would support these arguments with a great many detailed plans and figures.” Ray Dukes Debenhams

  1. Prices per session start from £500, for a tailored agenda, excludes handouts and workbooks
  2. Either session can be delivered as a webinar lasting 1 hour, with audience Q&As from £200
  3. This material can also be delivered as a series of coaching sessions over a period of 5 weeks via a one hour Skype or Google hangout


Not sure what to do next? Try profiling your staff and management with this Communication Effectiveness inventory.


Make contact for a free initial telephone consultation without obligation.


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