Every business is different in the route it takes to get in the hand of its customers. Most businesses consider that word of mouth is the most effective method of marketing. This model considers six potential routes to market and then a plan to meet the connectors online and off through strategic networking.
Feel free to request the templates firstname.lastname@example.org. I am happy to share.
1. Plot a strategic networking spidergram to illustrate who you are currently working with or aspiring to work with
2. Recognise that each requires different tactics to generate a word of mouth strategy to help you build your business
3. Now decide how you are going to create a networking strategy using traditional marketing methods and online methods.
Please do share your experiences with this model in the comments below. I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.
PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.
PPS – This exercise forms part of a series of workshops on Is Networking Not Working