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Profitable Pricing

Price is the element of the marketing mix that is going to have the greatest impact on your profit.  Profitable pricing of a company’s services or products is essential to its growth.  Price quite often determines the company’s position in the market place and helps differentiate a service or product from a competitor.  Moreover, understanding the impact of using different pricing strategies to penetrate the market or to generate cash or to manage a competitor entry can help you maximise your profit and solidify your position in the market place.

During the course of this master class, you will:

  • Identify the factors that affect the price of your service (or products)
  • Calculate the optimum price levels for service (or products) offered
  • Discuss the push pull effect on prices in an unstable environment
  • Select competitive approaches to pricing your service (or products) for growth

Optional session 2 covers the interpersonal skills for facilitating a price increase


Get in the habit of reviewing your pricing strategy every year, it’s important to your financial health.  Failing to increase your prices regularly will result in a point in time when you have to do it to just to maintain a profitable margin.  You don’t want to get into a profit crunch position do you?  Raising your prices isn’t about being greedy, it’s about being sensible.  In this session you will:

  • Recognise where your business sits in Bowman’s Strategy Clock
  • Determine price sensitivity for your business offer
  • Research price and quality comparisons
  • Discuss Wickersham’s 7 Step Pricing Structure 

Prices per session start from £500, and includes, handouts, and a tailored agenda.

Either sessions can be delivered as a webinar lasting 1 hour, with audience Q&As from £200

Make contact for a free initial telephone consultation without obligation.




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