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Many will have come across the SWOT analysis tool.  It’s simplicity also has its downside.  It has been so overused that often people stop thinking beyond the strengths and weaknesses.  They quite often don’t explore the real opportunities and the real threats that are out there and therefore fail to consider the business strategies they need to put into place.

The purpose of the Power SWOT template is to take you beyond the analysis stage to forming some strategic actions.

Watch the video for background information about the POWER SWOT, feel free to request the templates I am happy to share.

The Power SWOT.001

Please do share your experiences with this model in the comments below.  I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.

PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.


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