Harding’s BEST Selling Model
BEST is an Acronym that stands for Buyers, Events, Signals and Techniques. You may have read in Gerber’s book on The E-Myth that all processes should be systemised. Ford Harding’s model is one of the best for breaking down the sales process in order to build one that works for your business.
If you haven’t already watched the video on Portal Projects you might want to do that first as this is the start of the journey.
Watch the video for background information about the BEST Selling Model, feel free to request the templates firstname.lastname@example.org. I am happy to share.
1. Recognise the ins and outs of The BEST Selling Model
2. Review the checklist to identify opportunities to improve your ability to win big ticket sales
3. Create a business process for identifying BEST opportunities for current and prospective clients
Please do share your experiences with these models in the comments below. I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.
PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.
PPS – This exercise forms part of a series of workshops on Consistent Sales Success