Maynard’s Cooperative Continuum
In her article Striking the Right Match, Roberta Maynard illustrates the degree of collaboration from low in a preferred supplier arrangement to high in a full blown acquisition of another company. All very useful in helping to build your business and increase market share.
Feel free to request the templates firstname.lastname@example.org. I am happy to share.
1. Recognise the organisational aspects of cooperative strategies
2. Plot the key players in your market place. If stuck use Porters Five Forces
3. Discuss with your stakeholders the pros and cons of collaborating
4. Use the template below to determine a strategy for engaging in a collaborative relationship that is financial viable
Please do share your experiences with this model in the comments below. I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.
PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.