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Maynard’s Cooperative Continuum

In her article Striking the Right Match, Roberta Maynard illustrates the degree of collaboration from low in a preferred supplier arrangement to high in a full blown acquisition of another company.  All very useful in helping to build your business and increase market share.

Watch the video and feel free to request the templates I am happy to share.

1. Recognise the organisational aspects of cooperative strategies

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2. Plot the key players in your market place. If stuck use Porters Five Forces

3. Discuss with your stakeholders the pros and cons of collaborating

4. Use the template below to determine a strategy for engaging in a collaborative relationship that is financial viable

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Please do share your experiences with this model in the comments below.  I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.

PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.


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