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Gleicher’s Change Formula

The formula for change was created by David Gleicher in the 1960s and refined by Kathie Dannemiller in the 1980s.  This formula provides a model to assess the relative strengths affecting the likely success of organisational change.  More importantly it gives managers a great framework for communicating the benefits of change.

Feel free to request the templates

Gleicher suggests that change happens when Dissatisfaction x Vision x First Steps is greater than the Resistance.  Whether you want one person to change or the whole company the formula works the same.

Communicating Change copy.001

1.  Identify the way things are in the relation to the proposed change and in relation to individuals or groups of people.

2.  Create a clear image or vision of what it could look like from the position of the individual or group.  The vision may look different for different groups of people.  

3.  Recognise  what needs to happen first.  Quick wins are really useful to get commitment and continued motivation. 

Resistance is likely to be present in any change effort including those of the self employed.  The combined weight of dissatisfaction, vision and first steps needs to be able to overcome resistance. 

On a scale of 1-5 with one being not ready and 5 being ready you can identify how difficult it will be to implement proposed changes.  If the value attributed to dissatisfaction, vision and/or  first steps is 0 then change will not be possible.  If you multiply a number by 0 then sadly you get 0

4.  Use the template below to consider the four aspects for communicating your desired change.

Communicating Change.001

Please share your experiences with this model in the comments below.  I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.

PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.

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