Berne’s Transactional Analysis
Berne’s theory of Transactional Analysis (TA) describes the state of mind (ego) that a person is in when they give or receive a message. Berne identified five patterns of behaviour that stems from those ego states. Understanding the behaviours and how to respond helps the user to become a more effective communicator. Really useful for anyone in a client facing position.
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1. Recognise the Berne’s descriptions of the Ego States
2. Consider those with whom you need to communicate
3. Determine their ego state and how you usually respond
4. List an assertive move to shift to an adult to adult communication state
Please share your experiences with this model in the comments below. I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.
PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.