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Cranfield’s Management Style Research

Small businesses will more often fail than succeed.  A study by Cranfield School of Management identified four management styles that owner managers assume that can make or break a company’s growth.

Feel free to request the templates laura@thehiddenedge.co.uk

Cranfield studies clustered entrepreneurs into four dominant types of relationship with their staff.  

The Strategist – Strategists give their managers the tools to do the job and let them get on with it whilst they work on the strategic plans. 

The Artisan – Most of the Artisan’s staff are employed in carrying out primary tasks such as book keeping or selling.  The owner/manager is still very much one of the gang.

The Hero – Heroes by contrast probably head up management functions such as buying or selling or finance for example. 

The Meddler – Meddlers raise the firms level of management by training or recruitment but then fails to let go of routine management tasks. 

Cranford .001

  1.  Complete Cranfield’s Strategist Questionnaire to identify your personal style of management and what you might do to change the outlook.

Please share your experiences with this model in the comments below.  I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.

PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.

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