Cranfield’s Management Style Research
Small businesses will more often fail than succeed. A study by Cranfield School of Management identified four management styles that owner managers assume that can make or break a company’s growth.
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Cranfield studies clustered entrepreneurs into four dominant types of relationship with their staff.
The Strategist – Strategists give their managers the tools to do the job and let them get on with it whilst they work on the strategic plans.
The Artisan – Most of the Artisan’s staff are employed in carrying out primary tasks such as book keeping or selling. The owner/manager is still very much one of the gang.
The Hero – Heroes by contrast probably head up management functions such as buying or selling or finance for example.
The Meddler – Meddlers raise the firms level of management by training or recruitment but then fails to let go of routine management tasks.
- Complete Cranfield’s Strategist Questionnaire to identify your personal style of management and what you might do to change the outlook.
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