“A Tractor” – Getting the message right
I love The Wurzels! Sometimes we do need to check that our communication is hitting the mark. How often have you said something that you thought was so flipping obvious, […]
Appraising your business strengths and weaknesses
Free Business Appraisal There are seven key elements to business growth that you need to get right for your business. No two businesses are alike so there are many answers […]
In the Air Tonight – Brand Recognition
It is possible you can learn a lot about communicating by checking out some of the big brand success stories. We receive somewhere in the region of 3000 commercial messages […]
What’s the point? – Grammar et al
There are fourteen punctuation marks in English grammar. They are the full stop, comma, colon, semicolon, dash, hyphen, apostrophe, question mark, exclamation point, quotation marks, brackets, parenthesis, braces, and ellipses. Check this … Punctuation […]
Information Booklets
Writing a series of information booklets that can be downloaded from your website is a great way to gather contact data for target consumers of your product or service, especially […]
The Knowledge Economy
Knowledge is very powerful. It is the single most important asset the country owns at the moment. It differentiates the UK from most other trading nations. The majority of businesses […]
Float like a Butterfly; Sting like a Bee! – personal branding
Building a personal brand should be as an important part as the written material that you use to promote your business. Whatever your promotional spiel says about you should reflect […]
What’s in a name?
Valery Coburn gave a wonderful seven minute Toastmasters speech on how important your name is. Her take on this was that your given full name was very powerful in terms […]
Brilliant is the New Black
Back in Black Those of you who don’t know what I do for a living, I run the ‘brilliant’ BusinessXchange programme. I have been referring this Business Link service with […]
You Dancing; You Asking – a Toastmasters Speech (5)
Since the days of Hippocrates, great thinkers, like Freud and Jung have analysed the forces at work in communication and have found that there are four generic patterns. Hippocrates called […]
Content is Crucial
I loved this utterance by Lord Althorp, Charles Spencer, during “The Speaker”. It is a BBC’s programme on a quest to find Britain’s best young orator. Having eloquent body language, […]
High Touch Relationships
Valentine’s Day is fast approaching and so what better time to consider how we build, develop and maintain the important relationships in our lives. Whether these are business or personal […]
Five Strategies to Thrive
Remember the 80/20 rule Sure, we are in a down turn – we have a half a percent decrease in gross domestic product. However, it is just half a percent. […]
The Five Minute Bio – a Toastmasters Speech (3)
The well-written biography is a fundamental marketing tool for all professionals, whether you are employed or self-employed. Its power is all too frequently overlooked. Let me reiterate the why. Most people […]
Sensory Seduction
Do you know what it is like to have a number of elements coming together at the same time that focus on one particular area of interest for you? This […]
A picture paints a thousand words
but it doesn’t tell the whole story. I like this photo! I think it is funny. And for those of you who don’t know me, (I keep a low profile […]
Five Tips for Writing a Winning Award Entry
Congratulations! If you are reading this then you have already taken the decision to apply for an award. There are two key elements you need to consider before you write […]
The Art of Story Telling – Grammar et al
I have today found a great website by Tim Sheppard. A name that has significant meaning for me from my past; I am feeling very reminiscent at the moment. I […]
101 LinkedIn – Online Marketing
I have just reached 101 direct connections on LinkedIn. That means I am one removed from two thousand connections and three removed from 375,000. LinkedIn is an online social community – […]
And here we is! – Grammar et al
One of the most common mistakes I find when I am proof reading is the use of the plural verb in relation to a business entity. A singular subject must […]
The Five Words to Never Use in an Ad
In his fascinating article Steve Mckee describes how the following five words Quality, Value, Service, Caring and Integrity should never be used in an advertisement about your business and why. […]
Laura McHarrie @ The Hidden Edge 