The traditional introduction to a presentation is to explain who you are, what you do and why your audience should listen to you. In reality, as a presenter, we lose interest in that type of introduction simply because it is not tapping into what is in it for them, the audience. The interest level will rapidly decline before we are able to get our key points across. On the other-hand, if we tap into their wants immediately we keep their interest throughout the presentation. Qualifying our credibility can take place throughout the talk or speech itself.
Feel free to request the templates firstname.lastname@example.org. I am happy to share.
1. Consider the time line for concentration versus that of interest
2. Creating content in a presentation needs to be relevant to them. Traditional presentations start with a long introduction about who the speaker is and their qualifications. Audience is interest in their JOLTS.
3. Choose the three or four aspects of your audience psychological wants and build them into your presentation pitch
Please do share your experiences with these models in the comments below. I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.
PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.