AIDA Marketing Model
The AIDA mnemonic has been widely used the best part of 100 years. Whilst it is mostly applied to the process of writing an advert, the principles apply to any communication where we want people to take some action. That applies to presenting to staff, suppliers, stakeholders and our potential clients.
Feel free to request the templates email@example.com. I am happy to share.
1. Consider the fours aspects of the AIDA Funnel
2. Assume you are talking to a single person in your audience as you develop your message
3. Use you most compelling benefit for this audience as your starting point, building in additional benefits for them. If your presentation time is cut short – you won’t have missed out your best bit!
4. Be prepared to stop ‘selling’ as soon as they say yes!
Please do share your experiences with these models in the comments below. I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.
PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.
Published by TheHiddenEdge
I love words - they can say so much and say so little depending on how you use them. Come and explore them with me in this learning journal. View all posts by TheHiddenEdge
- We’re looking forward to our Christmas party this afternoon – we’re off for lunch followed by an afternoon of mulle… twitter.com/i/web/status/1… 3 hours ago
- Toastmasters International -Pathways learning experience toastmasters.org/pathways-overv… 2 days ago
- A rather great explanation on how to these guys create their podcast. It starts at 30 minutes and finishes at 40. itunes.apple.com/gb/podcast/0-0… 2 days ago
- Why, in the age of speed, we need to start slowing down to create meaning ow.ly/lFMN30mSUAk ow.ly/lFMN30mSUAk 2 days ago
- Happy Friday! Chelsea and Kim are looking forward the Vinyl Solutions Christmas party at The Cow later. Is anyone… twitter.com/i/web/status/1… 1 week ago