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AIDA Marketing Model

The AIDA mnemonic has been widely used the best part of 100 years.  Whilst it is mostly applied to the process of writing an advert, the principles apply to any communication where we want people to take some action.  That applies to presenting to staff, suppliers, stakeholders and our potential clients.

Watch the video for background information about the Jolt Pitching Plans, feel free to request the templates I am happy to share.

1. Consider the fours aspects of the AIDA Funnel


2. Assume you are talking to a single person in your audience as you develop your message


3. Use you most compelling benefit for this audience as your starting point, building in additional benefits for them.  If your presentation time is cut short – you won’t have missed out your best bit!

4.  Be prepared to stop ‘selling’ as soon as they say yes!

Please do share your experiences with these models in the comments below.  I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.

PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.

PPS – This exercise forms part of a series of workshops on Consistent Sales Success

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