You Had Me At Hello – WOM marketing
Word of mouth marketing for most businesses is the single most effective part of their marketing plan. It’s why most of us go networking. However, it takes time to affect […]
Skin-Saver Employee Contracts – Debbie Cohen, Streetwise HR
Employing somebody without putting in place an employee contract is much like jumping from a plane without a parachute. It’s extremely likely to end in tears. If there’s one thing […]
Why Non-Executive Directors? – Laura McHarrie, The Hidden Edge Ltd
A non-executive director is one appointed to the board who is not affiliated with the company in any other capacity nor is s/he involved in the management of the company. […]
How Far has your Bottle Gone?
No doubt (at all) that you set out some objectives for your business this year. You popped them in a proverbial bottle and sent them sailing. How far have they […]
Is your Business Niche Enough?
The essence of attraction marketing is creating a niche with your ideal client in mind. This ‘customer driven’ sales strategy means you must have a good idea of your ideal […]
Appraising your business strengths and weaknesses
Free Business Appraisal There are seven key elements to business growth that you need to get right for your business. No two businesses are alike so there are many answers […]
About The Hidden Edge
For more information about the professional me, Laura McHarrie at The Hidden Edge please click-through to my LinkedIn profile. It illustrates my career history and business credibility. If you scroll […]
Risky Business – Tristan Webb, Aspire Insurance Ltd
The fact that we are all in business means that we are indeed taking some risks. The higher the cost of bringing an offer to market, the bigger the risk. […]
Love Letters – (I Love Feb #3)
I have been thinking about love letters this week; a lot, and wondering if they are a dying art. I wrote and received love letters when I was a teenager […]
Leveraging an objective view of your governance
Free Board Evaluation It is the board’s duties to look after the interests of the shareholders. In a small business the shareholders may be the founders only. However, as the […]
The Five Minute Bio – a Toastmasters Speech (3)
The well-written biography is a fundamental marketing tool for all professionals, whether you are employed or self-employed. Its power is all too frequently overlooked. Let me reiterate the why. Most people […]
Presenting an independent review of your project
Free project evaluation assessment! Research and evaluation are the processes used to collect business information for the purpose of making business decisions. The purpose of research is to prove the validity […]
Sensory Seduction
Do you know what it is like to have a number of elements coming together at the same time that focus on one particular area of interest for you? This […]
Laura McHarrie @ The Hidden Edge 