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Vision, Values, Virtues & Vices (2)

1. True North 

Whether or not your PESTEL environment changes out of all recognition (BREXIT), you may want to tweak your previously compelling company vision.   Your business vision is an important aspect of your strategic plan that aligns the purpose of your business with the people who deliver and the people who buy.  Any visioning exercise needs to start with identifying your culture, beliefs and values because these need to inspire the business aspirations.  A vision statement allows you to think big without the debilitating concern about how you will get there. 

During this session you will:

  • Assess the 6 Steps to True North
  • Create a Vision Statement
  • Recognise your business values
  • Determine where Aristotle’s Golden Mean sits

2. Ethics and CSR

A company has an economic responsibility: it must earn a return for its shareholders within the confines of the law. However, corporate social responsibility means that businesses have also ethical and societal responsibilities that go beyond their financial ones. Corporate Social Responsibility requires businesses to consider all stakeholders such as employees, customers, suppliers, their communities and their environmental impact. Ethics is a crucial component of the behaviours that a business adopts as its corporate social responsibility.

During this session you will:

  • Identify the social demands on your company
  • Recognise the two approaches to corporate social responsibility 
  • Plot conflicting issues of business returns versus ethics
  • Discuss an approach to whistle blowing


  1. Prices per session start from £500 for a tailored agenda, excluding all manuals, handouts.
  2. This can be delivered as a webinar lasting 1 hour, with audience Q&As from £200
  3. This material can also be delivered as a series of coaching sessions over a period of 5 weeks via a one hour Skype or Google hangout

Make contact for a free initial telephone consultation without obligation.

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