Routes to Exporting
If globality is in your growth strategy then considering the pros and cons of the routes to export is an important part of your research. Whilst the eCommerce Marketplaces are opening up the global market, there are many other options that might work for your business.
Feel free to request the templates firstname.lastname@example.org. I am happy to share.
1. Consider the Ease/Demand Graph as a model to determine strategic routes to market
2. Jot the export models on a post it note. There may be more than one that you need to consider as part of your omnipresence
3. Determine which of the following export models would be easier for you to meet the demand in your chosen foreign markets
Please do share your experiences with these models in the comments below. I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.
PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.