Let me tell you a story
Over the last couple of weeks the benefit of telling stories (not untruths of course) has come up in various different guises. The great thing about telling a story is that it tends to have a beginning, middle and end. It usually has a purpose, some structure and is therefore more easily remembered by the listener. The listener can use his/her imagination to relate to the story which then takes on its own uniqueness personal to them.
· It came up as a piece of advice I gave to someone wishing to get more referrals out of networking. There is power when you can tell a story of how you have overcome a client’s problem with a proven solution.
· It also came up as a good way for another client to get a particular message across in a webvert. A story conveys the somewhat boring uniqueness of his product by illustrating the benefits to one particular customer.
· It was evident in Diana’s memorial concert. The testimonials, in between the music, from those who had felt supported by her genuine empathy, moved even the most sceptical; I included.
· And I have just reconnected with an old school friend via Facebook. The last time we saw each other was when we were 16. In three emails a piece we are patching together the last 29 years in instalments. It’s great fun! As each piece of information comes out there are links to the past and the present that makes the story telling fun as well as memorable. In his words “better than a TV soap… look forward to the next episode.”
· Then of course there has been Live Earth this weekend ….
I know that it might take a little thinking about but what stories you can tell me that have made a difference either to you or to your clients?
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