Eats Shoots & Leaves
At the end of a rather wet and windy Weymouth bank holiday weekend, the sun has come out just in time to put fingers to keyboard to type set this week’s Blog.
The content in this article took me back to Lynne Trusses book that I had been reading over the last May bank holiday Eats, Shoots and Leaves. She eloquently describes punctuation as being the art of separating the parts of written composition so that the meaning can be readily understood.
The value of sharp punctuation, in sales copy, cannot be over estimated. It does not necessarily have to follow the grammatical rules. Indeed, in advertising copy, quite often the position or exclusion of punctuation accentuates wit.
“A woman, without her man, is nothing.
A woman: without her, man is nothing.”
Another of the quotes I love from Lynne Trusses book; “punctuation points up – rather in the manner of musical notation – such literary qualities as rhythm, direction, pitch, tone and flow.”
If you want your copy to be read in the way that you wish, then you must punctuate accordingly to let your sentences contain a pleasant rhythm.
This is superbly illustrated by Dean Martin and Victor Borge? Enjoy!
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