Keeping in Touch – email marketing
You need to identify what your target customer wants to hear to ensure that your messages have pulling power not pushing power. Your brand needs to come across not only […]
Perfect Public Speaking
I love TED Talks! I will often click on ‘surprise me’ on my TED Talks app and watch something I’ve not considered before. Few people willingly commit themselves to speaking […]
You Had Me At Hello – WOM marketing
Word of mouth marketing for most businesses is the single most effective part of their marketing plan. It’s why most of us go networking. However, it takes time to affect […]
Customer Satisfaction
A ‘just’ satisfied customer isn’t really good enough, only delighted ones will spread the words that encourage others to have the same experience. So how do you know what your […]
What’s a Smile Worth?
50 years ago, Harvey Ball designed the iconic Smiley Face. Its aim was to ease the acrimony following a merger of two insurance companies. The graphic supported a friendship campaign […]
Is your Business Niche Enough?
The essence of attraction marketing is creating a niche with your ideal client in mind. This ‘customer driven’ sales strategy means you must have a good idea of your ideal […]
Marketing Harmony
The impressions that readers gain from advertising campaigns are as varied as musical notes. The true value of marketing material is not the quality of the paper, the print […]
Zones of Perception
It is possible you can learn a lot about communicating by checking out some of the big brand success stories. We receive somewhere in the region of 3000 commercial messages […]
In the Air Tonight – Brand Recognition
It is possible you can learn a lot about communicating by checking out some of the big brand success stories. We receive somewhere in the region of 3000 commercial messages […]
Sensory Seduction
Do you know what it is like to have a number of elements coming together at the same time that focus on one particular area of interest for you? This […]
The Five Words to Never Use in an Ad
In his fascinating article Steve Mckee describes how the following five words Quality, Value, Service, Caring and Integrity should never be used in an advertisement about your business and why. […]
