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Tag: marketing copy

The Low Down on Slogans

The art of assonance adds poetic rhythm and medial rhyme to the words that you use.  Unlike alliteration when the reader is aware at the start that there is a […]

Brilliant is the New Black

Back in Black Those of you who don’t know what I do for a living, I run the ‘brilliant’ BusinessXchange programme.  I have been referring this Business Link service with […]