Three Commercial Love Stories
Advertisers know the phenomenal power behind telling a story. Indeed the reason we call Coronation Street and East Enders ‘soap operas’ is because washing soap advertisers used to sponsor TV […]
“A Tractor” – Getting the message right
I love The Wurzels! Sometimes we do need to check that our communication is hitting the mark. How often have you said something that you thought was so flipping obvious, […]
Love is just a four letter word? (Love Feb)
Is it an endearment – or just another profanity do you think? When you hit your thumb with a hammer the natural tendency is to shock the world with spouted […]