Gone are the days when you could send a press release to the editor of your local paper in the post and bingo a relevant story of your business success becomes headline news!  Therefore in these videos we explore what makes a great media story and what you can do to bring it to their attention …

Feel free to request the templates laura@thehiddenedge.co.uk. I am happy to share.

1. Consider the content hierarchy in your business strategy for messaging

2. Consider the story you should be | could be | would be telling about your business

3. Decide how you can engage through a third party platform and how you might interact.  Revisit RT’s humorous yet relevant video (that they did in one take … NOT!)

4. Use the Press Release Path checklist to help you create a story that has media attraction and how to follow it up

Please do share your experiences with these models in the comments below.  I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.

PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.

PPS – This exercise forms part of a series of workshops on Brand Building 

Published by TheHiddenEdge

I love words - they communicate so much or so little depending on how you use them. Come and explore my thoughts with me in this, my learning journal. View all posts by TheHiddenEdge